The Advocate

Advertising campaigns bring much needed visibility to any brand. When you're a big corporation, that awareness can spread far and wide. But small businesses rarely have access to the media reach or the creative process to get the spotlight they deserve.

The Advocate featured 12 local SMEs who were paired with 12 Swedish multinational companies, all with a deep connection to the Singaporean society, and with the shared belief that together we are stronger. 

The result was an ad campaign, visible all over Singapore, providing the SMEs with unprecedented attention and audience reach.