Chia Wei Liat took over InHome, a traditional hardware store, from his father a few years back. As the pandemic hit Singapore, Chia realised that he needed to urgently work out a digitalisation plan for the company. He started to move online in April this year, and the online business has grown over the past few months. Chia is now busy further developing their online presence, also expanding the product range beyond InHome's core business. Chia sees an opportunity here to help smaller companies, perhaps from around the world, with storage and distribution in Singapore, a new avenue which could take his company into a brand new direction.
InHome was established in the 1980s by Chia’s father. Over the years, it has been a traditional hardware store carrying mainly bathroom/home accessories and tools. They have two outlets – in Ang Mo Kio and Tampines – and 6 staff, many of which have been employed for many years, a few almost since the start.