Fika4Good

Anticimex and InHome is building a long term partnership that aims to pave the way for InHome to become the local leader of hardware, online and offline. The plan has several steps, including but not limited to improving e-commerce presence; increasing brand awareness and increasing customer retention.

Anticimex was involved in the launch of INHOME FIX IT RIGHT Lazada Website.

AstraZeneca was collaborating with Aaria Creations to support the migrant worker community and their mental health needs through a storytelling competition.  There were public concerns surrounding the migrant workers’ well-being were raised during the pandemic.

Collectively organized by AstraZeneca, Aaria Creations and Vaangae Anna (VA), this initiative aimed to improve the well-being of the migrant worker community.

Riding on the keen interest in storytelling amongst the Tamil migrant workers, a Virtual Story Telling Competition took place between 13 Nov to 22 Nov where migrant workers shared interesting stories about Deepavali celebration back home.

Atlas Copco and Ashes Burnnit are partnering to encourage young people to create jobs that benefit the community. We encourage youth awareness to always be passionate about creating new ideas that are sustainable and beneficial to their environment. Ashes Burnnit is a local business based on the hard work of young people who have a passion to keep going and succeed in Singapore. We will echo Ashes Burnnit's story with our digital media platform as a good role model for young people everywhere.

Camfil and Curious Thoughts Academy will use their partnership and the SESG platform to drive awareness about education to all the children and importance of clean air in the classrooms.

Good indoor air quality in schools is important to provide a safe, healthy, productive, and comfortable environment for students, teachers, and other school staff. However, existing studies data indicates that poor air quality may impact children's health, in particular respiratory health, attendance, and academic performance.

Current joint plans include connecting with schools or educational institutions to create awareness about importance of indoor air quality; and offering limited free of cost IAQ testing services at the schools and provide clean air solutions, if needed.

With a common purpose of connecting people within our communities, Ericsson and Leong Hainanese Chicken Rice are developing a fruitful relationship through SESG. Future initiatives include chicken rice fikas and cooking videos to help share the passion and unravel the secret behind Singapore’s iconic dish.

“Good Food@Shunfu” is a Facebook page set up by a group of Ericsson volunteers, to leverage social media as a means to support local businesses. It started with the focus on Leong Hainanese Chicken Rice, the business that Ericsson supported through The Advocate initiative of SESG, but soon the volunteer team also wanted to extend the Facebook page for the entirety of the hawker centre at Shunfu Market.

Electrolux and MAD BROS SG have multiple joint initiatives rolling out in November centered around food and taste. These initiatives will be amplified in social media and PR, generating additional awareness of their partnership. The planned initiatives include a limited edition dish - a Swedish twist on ramen and an Electrolux office lunch time takeover.

H&M and Vega Tailoring & Dressmaking are partnering to drive awareness on the role of tailors in sustainable fashion. H&M will engage Nancy from Vega Tailoring & Dressmaking in their social media to raise awareness on how repairing, refreshing and repurposing of clothes contributes to a more sustainable fashion future. The local business of Nancy is an example of multiple tailors, still present in Singapore.

SAAB’s partnership with Orient Jewellers Singapore have found common ground in that both businesses deal with high-value products, and therefore customer confidence is of utmost importance. The companies are learning from each other how this works in a local as well as in a global context.

Upcoming meetings for mutual exchange are already planned. For example, Orient Jewellers Singapore has a high part of their customer base (about 60-70%) as recurring customers. SAAB is looking forward to learn more from them what the success factors are in a local context.

Another topic of joint interest is the response to critical situations such as what we are experiencing in our societies for the moment.